Your success is our mission—we manage the complexities, you focus on care.


We are industry veterans that specialize in guiding digital health companies and licensed healthcare professionals through the complexities of state expansion, provider licensing management and efficient staffing.

Whether you are a digital health company looking to expand into new states or an individual provider seeking assistance with your own licenses, we are here to relieve you of the administrative burden.

Our experience ensures that you can optimize your staffing strategies, maintain compliance with licensing requirements, and focus on delivering exceptional care.

We understand the unique challenges of the digital health industry and are committed to supporting your growth and success, one license at a time.

Meet the founders

Amethyst Licensing and Growth was founded by Tracy Wheeler and Rachel Rivard, two professionals with extensive experience in scaling digital health, optimizing staffing, and licensing medical providers. Having worked closely together for years, Rachel and Tracy have a proven track record of helping healthcare organizations expand efficiently across states while ensuring smooth provider licensing. Their shared vision is to empower healthcare companies with the tools and strategies needed to thrive in a rapidly evolving industry.

Rachel Rivard

Tracy Wheeler

Let’s work together